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| Why Are Big Businesses Going Green... And Why Do Some of Them Mean It? |
10:45am - 11:45am, Presented by: Paul H. Farrow |
What are the motivations and opportunities all businesses should consider as they contemplate becoming more sustainable? This session explores going green as a business strategy, and how the right mix of practical thinking and longer term vision can yield strong business results in a company’s profitability, social value and environmental responsibility.
The discussion will visit several well-known companies like GE, Ford and Google, plus a few lesser known like ITC to see what they are doing. Terms like “Green Imperative,” “Triple Bottom Line,” “Eco-efficiency,” and “Eco-effectiveness” will be defined and de-bunked. Expect an informal presentation, time for Q&A, and plenty of room for consenting and dissenting discussion.
Reserve Your Spot Today!
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| Paul H. Farrow, MEBSR Board Member |
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Paul Farrow has been a serial entrepreneur, serving as CFO, COO, CEO and founder in companies ranging from his own successful startup in the fast growing kayak business to a corporate officer of a $200M public, international environmental services company. In between, Paul has done several successfu turnarounds, |
| developed two patented products and found time to build an island retreat off the Maine coast. His involvement in sustainable business practice, writing and presentations spans almost 20 years and several awards. |
Paul joined Moss Inc as CEO in 2001 and grew it from $11M to $26M before retiring in 2006. During that time, Moss acquired and assimilated a key competitor, expanded geographically to Chicago and Las Vegas, diversified markets from one to four, and built new leadership – all in accord with the Moss Strategic Plan. Paul and his wife, June, have three grown sons. He holds a BS degree in finance from the Wharton School. |
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